A Home Scent Collection
VOYANT™ by Danica is a home scent collection personally designed by Danica Patrick. As a confident woman who brings a clear vision to her endeavors, Danica curated VOYANT for everyone aspiring to create their own sensory-rich environments.
VOYANT means “the Seer,” a reference to the “Inner Eye” chakra, one of the key energy points in the body essential to wellness and healing. VOYANT is a doorway to openness and imagination. A catalyst in our daily journey.
Whether you’re connecting with others or enjoying alone time, VOYANT strives to beautify the home and the soul. To create a haven of peace and joy.
Opening the heart and the mind…
“Thousands of candles can be lit from a single candle – happiness never decreases by being shared.”- Buddha
Candles: A Cultural Beacon
For thousands of years, humanity and candles have been intimately entwined. Essential to religious ceremonies and personal celebrations, they extend our vision into the night and excite our emotions.
VOYANT™ by Danica is a perfect marriage of light and scent. “I’ve always loved candles. They’re simple and beautiful,” says Danica, who sees fire as another natural element that adds ambience and energy to a house, like wood, stone, brick and metal.
The power to create your own reality, Danica says, lies in the details. Materials, colors, music, design accents… these all contribute to how a house feels. “Even in the smallest things, we can be the visionary of our own lives.”
“Look at how a single candle can both defy and define the darkness.” - Anne Frank
The Power of Fragrance
The nose knows. Our sense of smell is directly connected to the most primitive part of the brain, thought to be the seat of emotion. Which is why we can be triggered unconsciously by a scent, pleasant or otherwise.
The U.S. National Institutes of Health agrees that our sense of smell has the power to enhance mood, reduce stress and focus the mind. Many ancient civilizations, including Egypt, China and India, have used aromatherapy for this purpose for thousands of years.
VOYANT™ by Danica embraces the functional power of fragrance, customizing four blends from essential oils and other natural scents. For stimulating conversation in the living room, calming the senses in the bathroom, and setting the ideal mood in the boudoir. Just light a candle…
“There are two ways of spreading light: to be the candle or the mirror that reflects it.” - Edith Wharton
The VOYANT Story
In February 2021, Danica Patrick was visiting Egypt and along the way she visited an expert aromachologist who explained the healing powers of various scents. After returning home with 18 bottles – powerful essences unlocking specific feelings and healing properties – she was inspired to find a functional way to deliver them in a new consumer lifestyle product.
Candles became the medium, taking a whole-house approach through a harmonious collection co-created with The Society of Scent in New York City and Jean Claude Delville, the acclaimed perfumier for such fashion brands as Givenchy, Marc Jacobs and Vera Wang.
VOYANT™ by Danica is the result of this journey. As an eco-responsible product that resonates with Danica’s respect for the natural world, the candle is multipurpose. Along with an “Inner Eye” monogrammed walnut coaster, the candle is held within a beautiful, logo-etched, 12-oz. stemless wine glass which can be used after the wax is gone. The glass and coaster are both upcycled, the matte-black outer packaging recycled. Hand-painted wicks are colored for each of the four products. The wax and essential oils are Made in the USA.
“How far that little candle throws its beams! So shines a good deed in a naughty world.”- William Shakespeare